The Problem: When “Best of Breed” Turns into App Overload
Many companies have unknowingly fallen into the trap of adopting a “one app for every problem” model. The original goal was flexibility, but the result is often digital sprawl:
✓ One tool for telephony, another tool for the team chat
✓ An excel list or extra system to track working hours
✓ External software for project management
✓ Somewhere in between: E-mails that should keep everything together but the opposite is the case
This situation creates digital friction. Constantly switching back and forth between windows and applications - known as context switching in research - has been proven to reduce concentration and waste time. What’s more, each additional tool requires separate maintenance, data protection agreements, update cycles, and training. What started out as a pragmatic solution becomes a major obstacle.